VALUE: How to talk about what you do so people want to buy it

Value front cover.png
Value front cover.png

VALUE: How to talk about what you do so people want to buy it

34.95

VALUE: How to talk about what you do so people want to buy it (Paperback)

Value will help you to look at what you do in an entirely new way: from the perspective of how it creates commercial value for customers. Reading Value is like being a fly on the wall of your prospect’s office, while they talk about a problem you have the perfect solution for. It could just make the difference between sealing the deal, or losing, as so many do, to “no decision”.

If you have ever missed out on an opportunity that you really deserved to win, ever struggled to explain what you offer to people who just don’t seem to understand, or if you’ve ever seen prospective customers stubbornly go down a path that you know is not right for them – then this is the book for you.

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