Winning Again: A Retention Game Plan For Your Most Important Contracts And Customers

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Winning Again: A Retention Game Plan For Your Most Important Contracts And Customers

34.95

Winning Again: A Retention Game Plan For Your Most Important Contracts And Customers (Paperback)

The prospect of failing on a re-compete bid is always a reality. But if you’re a CEO, business owner or senior manager with revenue responsibility, clearly this is not an option. The work and thought that positions you as the clear winner needs to start well before the Request for Tender, and incumbency is only an advantage if you choose to use it.

Winning Again shows you how to beat incumbency disease, make competitors irrelevant and stay no. 1 with your most important contracts and customers.

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"A great, super practical read. The author has struck a great balance between her advice, research and anecdotes - and in a way that is very easy to read. This is one of those books business leaders should make prescribed reading for everyone in their business who is involved in winning and managing customer contracts because it challenges a whole bunch of assumptions about the way key client relationships are retained. It helped me to see where I've gone wrong in the past, and what I need to start doing now (not when the contract expires)." Simon Dowling