How to talk about what you do so people want to buy it
Do you ever miss out on business you deserve to win? Or struggle to explain what you offer to prospective customers? Winning new business isn’t easy, but in order to succeed you must be clear about the true value you offer so that people actually want to buy what you are selling.
In her new book Value, leading business development advisor Robyn Haydon provides a practical guide to help convey your commercial value to new and existing customers. Written for those in service-based professions such as human services, professional services, and complex technical services, Haydon shows that in order to use your expertise to help others, you must first convince them that they actually need your help in the first place – which isn’t always a simple process.
Get ready to re-compete for your most important contracts and customers.
If you’re a CEO, business owner or senior manager with revenue responsibility, Winning Again is a must-read guide to the complex issue of re-competing for work you already have. It offers tools and strategies to beat incumbency disease, make competitors irrelevant and stay no. 1 with your most important contracts and customers.
"Today we pitched for a $140k account where we were unsuccessful 3 years ago. Before that we had held it for 6 years, and then THUD!! - we lost. We repitched today using what I learned through Winning Again, and for the first time in 18 years of business got a call back on the same day saying we had won! Thank you Robyn!"
Mike Allen, Managing Partner, Centre for Organisation Development
"Winning Again offers solid advice on how to retain business again (and) holds universal truths for any company wishing to keep a client."
Association of Proposal Management Professionals
THE SHREDDER TEST
Finally! A book about proposal-writing that’s refreshingly honest, entertaining and tells it how it is – from a supplier’s point of view.
Put yourself in the customer’s shoes, with dozens of proposals to assess. It’s a daunting and difficult job. Despite the hours you have spent writing your proposal, it’s just one among many.
What does it take to be successful in this hyper-competitive environment? What will make your proposal rise to the top of the pile?
Through a series of examples and anecdotes based on real-life problems, proposal writing expert Robyn Haydon explains why most proposals end up on the reject pile – and how to make sure yours is a winner.
“A quick way to learn a great deal about proposal writing…excellent value…highly recommended.” Australian Marketing Institute
"Strategies, tactics, how-to’s and tips that any business can use.” Herald Sun
“Straightforward and easy to read, this book is applicable worldwide for companies bidding in open business-to-business environments.”
Association of Proposal Management Professionals (USA)