Winning Bids, Tenders and Proposals

For most people, proposals are not a joy – they’re simply a hassle. Proposals chew up a lot of your time and resources. You spend hours, days or weeks slaving away over them, and when you lose, there are no prizes for second place. Customers don’t give you useful feedback (or any feedback) and it can be impossible to work out what you’re doing wrong. This can leave you feeling stuck and frustrated – like being trapped in the movie Groundhog Day.

The Pimp My Proposals program will give you the feedback, content and structure you need to build compelling proposals that win business. Stop wasting time and money on proposals that go nowhere. Learn what you’re doing wrong – and how to fix it. Get straightforward and useful advice from a proposal expert with hundreds of millions of dollars in new business wins. Redesign your proposals so they communicate your offer effectively, and learn how to craft truly compelling proposals – every time.

Start today. Email for a confidential conversation about this program.

Pimp My Proposals: Get the feedback you need to build compelling proposals that win business

“Just excellent. The first training session and knowledge exchange that I have literally put into practice the next day. The real examples and frameworks make it so easy to see how this is applicable. So many a-ha moments!”  

Ben Quick, Colmar Brunton Research

Proposal Strategy and Oversight: One-on-one guidance to develop a winning bid

“We contracted Robyn three years ago and in that time we have not lost a tender that she has been involved in. In fact the last two retail tenders Robyn managed for us delivered total revenue of $240 million over 3 years, increasing our share of the customer wallet by 39% or $63 million. We are now renowned for the professionalism of our tenders and I certainly wouldn't like our competitors to use her!"

Director of Sales, Manufacturing

Do you have an important bid, tender or proposal coming up that you really want to win? You know it’s going to be competitive, and your rivals will be giving it everything they’ve got. And you’ve only got one shot; maybe forever, or at least for the next 3, 5 or 10 years. You don’t want to leave anything on the table.      

Engaging a mentor to guide you through an important pitch could be the difference between success and disappointment.  A mentor can help you target your time where it will give you the best chance of success; win well, and avoid giving away margin to “buy” the business; and get your whole team working together to build a compelling proposal.

Since 2001, Robyn has helped dozens of organisations to win hundreds of millions of dollars worth of new business with most of Australia’s largest corporate and government buyers. 

To request Robyn’s white paper on Engaging a Mentor To Shape a Winning Bid, or for a confidential conversation about working one-on-one with Robyn on an important bid or proposal, email

In-house Training Program: Persuasive Tender and Proposal Writing Master Class

The Master Class program is designed for bid leaders, managers and writers; sales and marketing professionals; and service and technical professionals who spend more than 30% of their working week writing bids and proposals. The course is available on demand for your business team (minimum 4 participants) - and is ideal for up to 12 people.

Along the way, you will receive valuable tools, templates and examples to help build your individual proposal development capability and learn alongside a small group of peers who share similar challenges. You will also get valuable one-on-one coaching sessions to build your skills and confidence, and help with proposals you are working on.

“The Master Class was by far the most valuable training I have done since becoming a consultant. I think it should be a prerequisite for all entering or working in the consulting industry and I cannot recommend it highly enough.” Pam Beattie, RMCG

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