Build A Killer Pitch
Half-day workshop for business owners
Friday August 18 2017
Melbourne CBD location
“Value delivers just that. Focused on exploring the psychological nuances of being a sales or new business person in today’s commoditised market, (Value) offers practical advice on how to build and communicate value offerings. A recommended read for any small business owner, sales, marketing or new business development professional that wants to lift all aspects of their sales and retention game”. Australian Institute of Training and Development
What's it all about?
Winning the right kind of new business – the kind that makes you money, attracts other clients, and lets you do the work you really want to do – is a critical challenge for small business owners.
Markets are more competitive than ever. The balance of power has changed in favour of customers. And they want to commoditise you and push your prices down.
How do you win the business you deserve in this environment? Charge what you’re worth? Get to do the work you really want to do? It all starts with making the connection between what you know and can do, and what makes commercial sense for your customers to buy.
Who should attend?
This half-day training workshop is designed for owners of service-based businesses. You might be an accountant, architect, bookkeeper, consultant, ecologist, financial advisor, graphic designer, legal advisor, researcher – or some other kind of clever person who helps others. If you’re a one-man band or you run a small business that:
- Offers a service or intangible product,
- Sells to other businesses or to government,
- Does expert work that clients don’t always understand, and
- Relies on clients briefing and hiring you before you get to do any work
...then this workshop is ideal for you.
Knowing how buyers buy will help you to sell more. It’s like being a personal trainer – you can’t get your clients fit unless you know how to motivate them.
In this workshop, you’ll learn how to talk about what you do so people want to buy it.
- Stop losing work to less qualified competitors
- Stop churning and burning through valuable prospects
- Speed up your sales cycle so you can spend more time doing the work, and less time selling the work
- Immediately see what’s wrong with your current pitch, and how to fix it
- Improve your pitch in just half a day, instead of spending days, weeks or months trying to get feedback from prospects who don’t want to give you any
- Improve your margins and avoid pressure to discount or drop your prices
- Stop being frustrated about sales
What's in the workshop?
What others say
"For everyone who needs a boost in sales, (and who doesn't), Robyn's Value program is excellent. She took me back to the basis of my offer and, in an instant, helped me create crisp and powerful value propositions. Her worksheets built my confidence in the value of my services so much that selling them became a breeze. Since our first meeting, my sales doubled. And Robyn's warmth makes working with her a delight. I cannot recommend her highly enough." Kath Walters, Communications Consultant
"Working with Robyn was a real pleasure. She critically analysed our current pitch process and identified where we needed to improve then gave us some practical advice and action plans. As a result, we secured a large piece of business with a major financial services client in the following two weeks!" Carolyn Stafford, Marketing Consultant
“Robyn has been instrumental in getting two new business strategies off the ground and out in the market. Her ability to workshop a pitch, drawing out the key selling points and applying the customer's paradigm was instrumental in developing a clear and concise message….Robyn delivers real value.” Nicholas dal Sasso, Ecotech