Persuasive Tender and Proposal Writing Master Class for Business Teams


8 weekly modules plus 2 individual coaching sessions  

Bid consultant Robyn Haydon, talks about her Persuasive Tender and Proposal Writing Master Class, and some of the core concepts that participants will learn.

Download the brochure or click the Enquire button and we will contact you to talk about your requirements for your team.

What's it all about?



The Master Class program is designed for bid leaders, managers and writers; sales and marketing professionals; and service and technical professionals who spend a significant portion of their working week writing bids and proposals. The course is available on demand for your business team (minimum 4 participants) - and is ideal for 4 to 8 people.

Along the way, you will receive valuable tools, templates and examples to help build your proposal development capability and learn alongside a small group of peers who share similar challenges. You will also get valuable one-on-one coaching sessions to build your skills and confidence, and help with proposals you are working on.


  • Create bid strategy and win themes (Purchaser Value Topics)
  • Plan and structure abid, proposal or tender response
  • Write commercially-focused, convincing Executive Summaries
  • Write content that is focussed on the opportunity and the customer
  • Produce high quality evidence to support your claims
  • Present content persuasively
  • Edit and review for maximum impact, and
  • Write original material quickly and persuasively – no matter where you are

"I jumped at the chance to do this program as I write so many tenders now. The benefit has been huge." Jarrod Morgan, Placard

"About halfway through the Master Class Program, I had a week where my team was asked to quote on 8 different small projects. Applying the techniques I had just learned resulted in us winning some 60% of what we applied for; in excess of $120,000 of work. Well done on a great program!" Kym Luitjes, Sunraysia Environmental

“I consider this course to be best practice.  The course material was delivered in a manner that engaged participants, feedback was encouraged, notes and exercises were relevant and consolidated the learning outcomes.” Tracy Mostran, Marshall Aerospace

“Robyn is a very organised teacher and great moderator who always manages to make sure everyone feels included, and that content is delivered in a way that is relevant to our work. She spent the time getting to know participants before and during the course, and no matter what the question from the group, she always left us with solutions and ideas to keep us moving forward.” Lee-Arna Howle, Australian Community Support Organisation

“This course was by far the most valuable training exercise I have done since becoming an environmental consultant 8 years ago. I think it should be a prerequisite for all entering or working in the consulting industry and I cannot recommend it highly enough.”Pam Beattie, RMCG Pam Beattie, RMCG

“The Master Class provided a clear framework for thinking strategically. I have noticed a real difference in my approach to proposals, with content planning now taking centre stage.” Matthew Trigg, Facility Management Association of Australia

What others say

How does it work?

The Master Class program is an 8 week course for business teams. It is delivered live by webinar and team members can join in from anywhere in Australia. Each session runs for 75 minutes.

There are also two one-on-one coaching sessions included, so that participant's individual needs can be discussed.