Stories provide a human connection that is often lacking in a business context. Were accustomed to substantiating claims with facts, figures and case studies, but while these might provide justification for a particular course of action, they rarely uncover the emotional need that compel us to take it in the first place. Hooked - a new book by Gabrielle Dolan and Yamini Naidu - will show you how to articulate and use personal stories in a business context, enabling you to better connect with others and to motivate true insight, discussion and change.
As someone who has always kept their personal and professional lives quite separate, I have found storytelling a rewarding way to share more of myself with my clients and build greater understanding of who I am and what I do.
Hooked is practical, easy to read and provides a useful methodology to create and share your stories. If you work in a sales or leadership capacity - and particularly if you're more of a facts and figures person, and you're not getting the results you want - you must read this book. Your communication style will change forever, for the better.