Proposal writing tip: should I use italics, underlining and bold text?

When you're making a pitch to a customer with a limited attention span, it's best not to do anything that is going to distract them from the point you are trying to make. Sprinkling italicsunderlining and bold text throughout your narrative may seem appealing as a way to garner attention, but can actually end up breaking the flow of narrative.

If you want a piece of text to stand out, try using headlines, bullet points, or breakout boxes instead.